BigBad Start a project
Calgary · started 2020

Guerrilla marketers in a fishbone suit.

We make weird useful shit. Across the whole stack. If you're allergic to corporate sleepwalking, we built this shop for you.

Most agencies design a thing, hand it over, and never find out whether it worked. We build our own software, put it in the market under our own name, and live with every decision. That is the entire difference.

How we operate

Six rules. Zero exceptions.

Not values on a careers page. These are the calls we actually make when a project gets hard.

01

Bad to the bone

Every project ships with edge. Boring is the failure mode — we'd rather be polarising than forgotten. If a design could belong to any other company, it isn't finished.

02

Foundation first

A human designs the plan and the architecture. AI executes faster, but it never leads. We wrote a whole page about why we don't scream “AI” at you — it's on the blog.

03

Ship every week

Real versions, real changelogs. No quarterly roadmap with 47 items and 2 finishers. The version numbers on our plugin page are there so you can check us against the directory.

04

Customers are humans

Email gets answered within 24 hours by a person, not a bot, not a ticket-deflection widget that suggests three articles and closes itself. Always.

05

Pro means more, not less-crippled

Free plugins solve the core problem completely. A paid tier adds specialty value on top — it is never an unlock for something we deliberately broke to sell back to you.

06

Build weird

If it's not slightly unhinged, we're not interested. Generic SaaS is somebody else's game and they're welcome to it.

Origin story

Started 2020. Still shipping every week.

Nobody planned this shape. Each stage happened because a customer asked for the next thing and we said yes.

2020

A freelance WordPress shop

One person, WordPress work, no grand plan. We were good at plugins, so we kept making plugins — and kept the ones that solved a problem nobody else had bothered to solve properly.

THEN

Customers asked for custom work

Restaurants, trades, retail, logistics. Real businesses with specific problems where off-the-shelf software was a bad fit. That became the client side of the studio, and it’s still how we learn what to build next.

THEN

Then brand systems and marketing

Clients wanted the whole thing — the site, the identity, the content machine — so we built that muscle in-house and tested it on our own brands first. Some of those brands are now real media properties we run.

THEN

Then the webapps, and the whole thing snowballed

A comparison engine. A QR marketing platform. A life-timeline network. Multi-store accounting. A self-custody crypto wallet. Products under our own name, with our own users, our own support inbox, and our own bugs to answer for.

TODAY

A small studio running multiple product lines

Plugins on the WordPress.org directory, webapps in production, client builds, and the media brands. No quarterly roadmap. We'd rather just ship the next thing.

The receipts

Numbers you can check.

Every figure here maps to something public. No "10,000+ happy clients", because we'd have to make that up.

7plugins published and maintained on the official WordPress.org directory
5webapps live in production, plus one flagship in early access
7client websites live — open any of them from the work page
5media brands the studio runs itself, with real handles

What we deliberately left off: uptime percentages, client counts and revenue figures. We can't show you a source for those, so they don't go on the wall. What we will commit to in writing: a person replies to your email within 24 hours.

Save us both the call

Things we're not good at.

Being honest about the edges of the shop is cheaper for everyone than finding out in week six.

Being invisible

If you want a site that looks like every other site in your category so nobody can accuse you of a choice, we're the wrong shop. That's a real preference and there are good agencies who serve it.

Committee design

We work best with one decision-maker who can say yes. Design by seven stakeholders averages out to the thing nobody objected to, which is also the thing nobody remembers.

Enterprise procurement theatre

Twelve-week vendor onboarding, a 40-page RFP and a security questionnaire about our SOC 2 posture — we're a small studio and we'd be lying to say otherwise.

Bad to the bone. It's on the logo for a reason.

Your project is weird? Good.

We'll tell you in the first email if we're the right shop. If we're not, we'll point you to someone who is.

Talk to us →