01
INTAKE
Find a real problem
If it doesn't break for an actual business, we don't build it. No "what if" features, no vapor, no product-led growth fantasy. We talk to the person whose week the problem ruins.
/ process
Ship fast.
Ship honest.
→ no agile theatre · no 47-item roadmaps
We don't run sprints, retros, or quarterly planning rituals. We build what works for actual customers and we ship it before it gets stale. Here's the four-step loop that's behind every plugin, webapp, and client site we put out.
02
FOUNDATION
Human draws the fishbone
Before any code, a human designs the architecture, the data model, and the plan. AI never leads here — that's how you end up with vibe-coded software that breaks the first time a customer touches it.
03
EXECUTION
AI executes 3x faster
Once the plan is locked, AI accelerates the boring parts — boilerplate, tests, doc-writing, the 14th admin screen. Small daily commits. Public changelog. We ship something you can touch every week.
04
HANDOFF
You ship, we stay on call
When it's done, you sell it. We stay reachable — email gets answered in under 24 hours by a person, bugs get fixed, feature requests get a real yes-or-no. No "thanks for your feedback" autoresponders.
how we operate
SHIP
Every week. Real versions, real changelogs, no quarterly roadmaps with 47 items and 2 finishers.
BLUNT
We tell you in the first email if we're the wrong shop. If we are, we'll point you to someone who isn't.
OWN
You get the code. You get the credentials. You can fire us and the site keeps running. No lock-in.
FAST
Average inbox-to-reply time: under 24 hours. Average kickoff: under a week.
your problem is weird?
good. talk to us.
Tell us what's broken. We'll tell you whether we're the right shop within a business day. Either way you'll get a straight answer.