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Process · no agile theatre · no 47-item roadmaps

Ship fast. Ship honest.

We don't run sprints, retros, or quarterly planning rituals. We build what works for actual customers and we ship it before it gets stale. Here is the four-step loop behind every plugin, app and client site we put out.

  1. 01 · Intake

    Find a real problem

    If it doesn't break for an actual business, we don't build it. No "what if" features, no vapor, no product-led growth fantasy. We talk to the person whose week the problem ruins.

  2. 02 · Foundation

    A human draws the fishbone

    Before any code, a human designs the architecture, the data model, and the plan. AI never leads here — that's how you end up with vibe-coded software that breaks the first time a customer touches it.

  3. 03 · Execution

    AI executes the boring parts

    Once the plan is locked, AI accelerates boilerplate, tests, doc-writing, the 14th admin screen. Small daily commits. Public changelog. We ship something you can touch every week.

  4. 04 · Handoff

    You ship, we stay on call

    When it's done, you sell it. We stay reachable — email gets answered in under 24 hours by a person, bugs get fixed, feature requests get a real yes-or-no. No "thanks for your feedback" autoresponders.

House rules

How we operate.

Ship

Every week. Real versions, real changelogs, no quarterly roadmaps with 47 items and 2 finishers.

Blunt

We tell you in the first email if we're the wrong shop. If we are, we'll point you to someone who isn't.

Own

You get the code. You get the credentials. You can fire us and the site keeps running. No lock-in.

Fast

Inbox-to-reply: under 24 hours. Kickoff: under a week.

We check our own work

Checking our own work is part of the loop, not a marketing line. When eleven pages on one of our own sites shipped as empty HTTP 200 shells and our thin-content guard waved them through, we wrote up the thirty-second check that tells you whether a prerendered page actually rendered — including why a byte count can't catch it.

Your problem is weird? Good.

Tell us what's broken. We'll tell you whether we're the right shop within a business day. Either way you'll get a straight answer.

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