Caked

What it is

Caked is a Toronto lifestyle and streetwear brand built around its own cast of characters and a culture that doesn't translate to a Shopify scroll. BigBad built the site as an immersive, room-based world — visitors move through distinct rooms instead of scrolling a homepage, with custom interactive set pieces (a working vinyl jukebox, a claw-machine merch picker, a slot-reel events page) that turn product discovery into a game. Static-site architecture keeps it fast, fully mobile down to 360px, and the brand gets a digital flagship that actually mirrors how their drops feel in real life — not another templated streetwear store.