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Brand we run · Live · music · lofi · youtube-first
Midnight Study Club
Lofi for the 2am brain. Press play, get something done.
Standalone social brand (provisional positioning: late-night study / focus / lo-fi aesthetic + productivity). Not yet tied to a repo project. Positioning TBD — revisit.
Real posts · the newest renders from this brand's post folder
Real release cover art + scene stills from the channel.
Listen · the real channel
Playlists & tracks.
▶ lofi study mix · 1 hour
1-hour mixes
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▶Tracks
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▶Everything above opens the real channel.
The story
Nobody searches for songs. They search for "focus," "coding," "rainy night," "can't sleep." Midnight Study Club is our own lofi / study / sleep / ambient channel built for exactly that — named after the moment you're in, not the track.
Long-form mixes and 24/7-style sessions live on YouTube. Those get chopped into shorts that auto-publish nightly across TikTok, Instagram Reels, and YouTube Shorts — the same content pipeline we'd build for a client, pointed at our own brand first.
Every release ships with its own cover art and its own animated scene. The covers and stills below are the real artwork used on the channel.
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