/ what it does
WooCommerce's built-in reports tell you what you sold last month. They don't tell you who's about to churn, which products are actually demand-bound vs. stock-bound, what your real customer LTV looks like, or which categories cross-sell. Deep eCommerce Insights does. Free version delivers the trend snapshots WC should have shipped with. Pro adds churn radar, true demand modeling, AI restock recommendations, and behavioral cross-sell intelligence.
/ who it's for
If any of these sound like you
WooCommerce stores doing $50k+/mo
You've outgrown the default reports. You need to see who's churning, what's truly demand-bound, and which categories actually print money.
Inventory-heavy shops
True demand normalizes for stock-outs. Stop confusing 'we sold 0 because we had 0' with 'no one wanted it.' Restock recommendations included.
Repeat-purchase verticals
Subscription-adjacent, consumables, restock-driven categories. Churn radar surfaces customers about to lapse before they do.
Agencies optimizing client stores
5-site and Agency tiers cover multiple client shops. Show clients the analytics WooCommerce can't, every month.
/ features
What's in the box
Free version
- Demand snapshotTop products, top categories, repeat customer count, key trend cards — the dashboard WC should have shipped with.
- Repeat buyer trackingHow many of your customers came back. Broken out by 30/60/90-day windows.
- Trend cardsWeek-over-week, month-over-month directional indicators on the metrics that actually matter.
- Top performers tablesTop products by revenue, top categories by units, ranked and sortable.
- Pro feature teasersHonest preview of what Pro analytics show — locked behind license check, not vapor.
Pro adds
- Churn radarSurfaces customers whose purchase cadence is slipping. Catch them before they churn instead of after.
- True demand (stock-normalized)Adjusts sales velocity for stock-outs so you can tell 'no one wanted it' from 'we ran out for two weeks.' Critical for restock decisions.
- AI restock recommendationsPer-SKU restock signals based on true demand, lead time, and seasonality. Stop overordering slow movers and underordering hits.
- Category intelligenceWhich categories drive repeat buyers, which are gateway purchases, which are dead weight. Behavioral, not just revenue-based.
- Cross-sell matrixWhich products are actually purchased together. Drives bundles, recommendations, and category page positioning.
- Customer loyalty scoringPer-customer score combining frequency, recency, basket size, and category breadth. Identify your real top customers.
- God mode + advanced backfillRun analytics on your full historical order data, not just recent. Backfill engine handles years of orders without timing out.
/ pricing
No lite-version tricks
Free
Snapshots & trend cards
$0 forever
- ✓Demand snapshot dashboard
- ✓Repeat buyer tracking
- ✓Trend cards
- ✓Top performer tables
- ✓Pro feature previews
Pro · 1 Site
For one store
$99 /year
- ✓Everything in Free
- ✓Churn radar
- ✓True demand
- ✓AI restock
- ✓Category intelligence
- ✓Cross-sell matrix
- ✓Loyalty scoring
- ✓Email support
Pro · 5 Sites
For agencies & multi-store
$249 /year
- ✓Everything in 1 Site
- ✓Use on up to 5 sites
- ✓Priority email support
Agency Unlimited
For agencies running many stores
$599 /year
- ✓Everything in 5 Sites
- ✓Unlimited site activations
- ✓Priority email support
/ faq
Common questions
Does this require WooCommerce? +
Yes. Every metric in this plugin is computed from WooCommerce orders, customers, products, and categories. A non-WC site has nothing to analyze.
How is this different from WooCommerce's built-in reports? +
WooCommerce reports tell you what happened. Deep Insights tells you what's about to happen and what to do about it.
The free version gives you the cleaner trend snapshot and repeat-buyer view that WC should ship with. Pro adds the analyses WC's reports straight up don't compute: churn radar (who's about to lapse), true demand (stock-normalized velocity so you don't confuse stockouts with low demand), AI restock recommendations, cross-sell matrix, and customer loyalty scoring.
What is "true demand" and why does it matter? +
WooCommerce's velocity reports show units sold per day. If you stocked out for two weeks, those days show 0 sales — and the report concludes the product has weak demand. True demand normalizes for stockouts, so a product that sold every single unit on every day it was available shows up as **high demand, supply-constrained**, not weak. This is the single most common reason stores under-restock their actual hits.
How does the AI restock recommendation work? +
It combines true demand (above), your declared lead time, and category-level seasonality patterns to compute a per-SKU restock signal. It's not a magic black box — every recommendation shows the inputs that drove it, so you can trust it or override it.
How does the license work? +
Pro licenses are per site activation. The 1-Site tier covers one production store. The 5-Site tier covers up to five. Agency Unlimited is unlimited activations under one license. License checks run against bigbad.agency over HTTPS with a 24-hour cache, fail-closed on hard errors. If our license server has an outage, your store keeps running normally — only the pro analytics features pause until the cache or check refreshes.
Can I switch tiers later? +
Yes. Upgrade from 1-Site to 5-Site or Agency at any time — pay only the difference for the rest of your billing period.
Will it slow down my store? +
No. Heavy analytics queries run on background cron jobs and write to optimized snapshot tables. The dashboard reads from those snapshots — it never blocks a customer-facing page or a checkout. Pro adds an advanced backfill engine specifically so historical recomputes don't time out.
Can I run it on a store with years of order history? +
Yes. Pro's "advanced backfill" runs the historical recompute in chunked batches and resumes on failure. Free version computes recent windows only — it won't touch your full order history out of the box.
Where do I get support? +
Free version: WordPress.org plugin support forum. Pro: email **support@bigbad.agency** with your license key.