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BigBad Deep eCommerce Insights
/ work / plugins / bigbad-deep-ecommerce-insights
Live · Free download
v1.4
Free — no purchase required
Pro optional
requires WOO

BigBad Deep eCommerce Insights

WooCommerce reports are a graveyard. We dig you out.

Download Free →

→ the free version is fully usable on its own. Pro is an optional upgrade, not a paywall.

no card charged today →

Then $9/mo after your 14-day trial · cancel anytime in one click.

/ what it does

WooCommerce's built-in reports tell you what you sold last month. They don't tell you who's about to ghost, which products are actually selling vs. just stocked-out, what your repeat-buyer LTV looks like, or which categories pull people back in. You're guessing what to restock, who to win back, and which products to bundle. Deep eCommerce Insights replaces the guessing with churn radar, stock-normalized demand modeling, AI restock recommendations, and a cross-sell matrix built from your actual order data. The free tier alone gives you the dashboard WooCommerce should have shipped with.

/ who it's for

If any of these sound like you

WooCommerce stores doing $50k+/month

You've outgrown WooCommerce's default reports. You're exporting CSVs into Google Sheets every Monday morning trying to figure out who's churning and which products are actually printing money. Stop doing that. Get the same view inside wp-admin in one click.

Inventory-heavy stores running on guesswork

You can't tell if a product sold zero because nobody wanted it or because you were stocked-out for two weeks. True Demand normalizes for stock-outs, so your restock orders are based on actual demand, not the sales report's blind spots.

Consumables, subscriptions, and restock-driven shops

Coffee, supplements, vape carts, refills — your business lives or dies on repeat orders. Churn Radar surfaces customers whose cadence is slipping a week before they go silent, so you can win them back with email instead of with a discount on Black Friday.

Agencies managing multiple WooCommerce shops

Five client shops, five wp-admin dashboards, five Mondays spent assembling the same reports. The 5-site and Agency tiers give every store the analytics WooCommerce can't — and let you walk into client calls with the answers, not the questions.

/ features

What's in the box

Everything in the free column works on its own — install it and you're done. The pro column is an optional upgrade for power users; you never need it to use the plugin.

Free version

no purchase required · fully usable

  • Demand snapshot
    Top products, top categories, repeat customer count, key trend cards — the dashboard WC should have shipped with.
  • Repeat buyer tracking
    How many of your customers came back. Broken out by 30/60/90-day windows.
  • Trend cards
    Week-over-week, month-over-month directional indicators on the metrics that actually matter.
  • Top performers tables
    Top products by revenue, top categories by units, ranked and sortable.
  • Pro feature teasers
    Honest preview of what Pro analytics show — locked behind license check, not vapor.

Pro adds (optional)

an upgrade, not a gate

  • Churn radar
    Surfaces customers whose purchase cadence is slipping. Catch them before they churn instead of after.
  • True demand (stock-normalized)
    Adjusts sales velocity for stock-outs so you can tell 'no one wanted it' from 'we ran out for two weeks.' Critical for restock decisions.
  • AI restock recommendations
    Per-SKU restock signals based on true demand, lead time, and seasonality. Stop overordering slow movers and underordering hits.
  • Category intelligence
    Which categories drive repeat buyers, which are gateway purchases, which are dead weight. Behavioral, not just revenue-based.
  • Cross-sell matrix
    Which products are actually purchased together. Drives bundles, recommendations, and category page positioning.
  • Customer loyalty scoring
    Per-customer score combining frequency, recency, basket size, and category breadth. Identify your real top customers.
  • God mode + advanced backfill
    Run analytics on your full historical order data, not just recent. Backfill engine handles years of orders without timing out.
/ pricing

No lite-version tricks

Free
Snapshots & trend cards
$0 forever
  • ✓Demand snapshot dashboard
  • ✓Repeat buyer tracking
  • ✓Trend cards
  • ✓Top performer tables
  • ✓Pro feature previews
Free on WordPress.org
Pro · 1 Site
For one store
$99 /year
  • ✓Everything in Free
  • ✓Churn radar
  • ✓True demand
  • ✓AI restock
  • ✓Category intelligence
  • ✓Cross-sell matrix
  • ✓Loyalty scoring
  • ✓Email support
Get Pro
Pro · 5 Sites
For agencies & multi-store
$249 /year
  • ✓Everything in 1 Site
  • ✓Use on up to 5 sites
  • ✓Priority email support
Get 5-Site Pro
Agency Unlimited
For agencies running many stores
$599 /year
  • ✓Everything in 5 Sites
  • ✓Unlimited site activations
  • ✓Priority email support
Get Agency
/ faq

Common questions

Does this require WooCommerce? +
Yes. Every metric in this plugin is computed from WooCommerce orders, customers, products, and categories. A non-WC site has nothing to analyze.
How is this different from WooCommerce's built-in reports? +
WooCommerce reports tell you what happened. Deep Insights tells you what's about to happen and what to do about it. The free version gives you the cleaner trend snapshot and repeat-buyer view that WC should ship with. Pro adds the analyses WC's reports straight up don't compute: churn radar (who's about to lapse), true demand (stock-normalized velocity so you don't confuse stockouts with low demand), AI restock recommendations, cross-sell matrix, and customer loyalty scoring.
What is "true demand" and why does it matter? +
WooCommerce's velocity reports show units sold per day. If you stocked out for two weeks, those days show 0 sales — and the report concludes the product has weak demand. True demand normalizes for stockouts, so a product that sold every single unit on every day it was available shows up as **high demand, supply-constrained**, not weak. This is the single most common reason stores under-restock their actual hits.
How does the AI restock recommendation work? +
It combines true demand (above), your declared lead time, and category-level seasonality patterns to compute a per-SKU restock signal. It's not a magic black box — every recommendation shows the inputs that drove it, so you can trust it or override it.
How does the license work? +
Pro licenses are per site activation. The 1-Site tier covers one production store. The 5-Site tier covers up to five. Agency Unlimited is unlimited activations under one license. License checks run against bigbad.agency over HTTPS with a 24-hour cache, fail-closed on hard errors. If our license server has an outage, your store keeps running normally — only the pro analytics features pause until the cache or check refreshes.
Can I switch tiers later? +
Yes. Upgrade from 1-Site to 5-Site or Agency at any time — pay only the difference for the rest of your billing period.
Will it slow down my store? +
No. Heavy analytics queries run on background cron jobs and write to optimized snapshot tables. The dashboard reads from those snapshots — it never blocks a customer-facing page or a checkout. Pro adds an advanced backfill engine specifically so historical recomputes don't time out.
Can I run it on a store with years of order history? +
Yes. Pro's "advanced backfill" runs the historical recompute in chunked batches and resumes on failure. Free version computes recent windows only — it won't touch your full order history out of the box.
Where do I get support? +
Free version: WordPress.org plugin support forum. Pro: email **support@bigbad.agency** with your license key.